Web3 is so much more than Crypto and NFTs
Blockchain technologies are redefining the media content landscape
When we hear 'Web 3.0' and “blockchain” our minds immediately jump to cryptocurrencies and NFTs.
What we should be thinking about is IP protection, ownership and control.
Across the media and entertainment industries, its time to start talking about the era transformative benefits of Web3.
Blockchain technology inherently serves to protect IP ownership, creating new ways for content owners and creators to maintain control over their content. And with greater control, naturally there are multiple new ways to increase the value of content.
And then we need to consider the benefits of increased security, operational efficiencies and significant cost savings.
It starts with security - time to protect your IP
In the media industry, security is paramount.
Traditional digital content storage and distribution systems are fraught with vulnerabilities, from unauthorised access and piracy, to data corruption and loss.
The rapid and unstoppable evolution of Generative AI and Deepfake technologies has led to serious concerns about IP infringement across digital and social platforms.
Blockchain technology addresses these vulnerabilities through its intrinsic design.
Each piece of content, whether a film, advertising or social content, can be recorded on a blockchain, creating an immutable ledger of ownership and transaction history.
This prevents unauthorised copying and sharing, by providing a verifiable chain of custody. For media companies, this means enhanced protection, proof of ownership, evidence that content has not been altered or reproduced, reducing the prevalence of piracy.
Streamlining complex processes, bringing huge operational efficiencies
In traditional media distribution, multiple stakeholders, from producers to distributors, interact through a web of transactions that are often complicated and inefficient.
Blockchain functionality enables direct transactions between parties on a decentralised network, thereby reducing the need for intermediaries who slow down processes and increase costs.
Utilising smart contracts—self-executing contracts with the terms directly written into code—can automate operations like altering the ownership structure of media assets on the blockchain or transferring funds and digital rights automatically once conditions are met, all without manual intervention. This automatically speeds up transactions and reduces the potential for human error, making operations more reliable and accountable.
All stakeholders are striving for new revenue opportunities
The blockchain's impact on cost isn't just about cutting expenses—it's also about creating value.
By ensuring the authenticity of digital content media companies can control access and create scarcity across digital platforms. Naturally, this drives an increase the value of digital assets (i.e. content), and allows content owners to innovate with new, flexible commercial models by market and by platform.
With the fight for viewer attention, content owners and creators can choose their own content monetisation strategies - including ways to connect NFT projects to where audiences spend most of their time on the internet - watching content!
Web3 and the blockchain ensures you can control the content you own
For the media industry, blockchain is not just a tool for securing digital assets or streamlining operations — it is a transformative technology that can redefine the relationship between creators, distributors, and viewers. It promises a future where media companies can operate with greater security, efficiency, and profitability, all while maintaining control over intellectual property.
In the next few months, we will be launching our MVP - a new application to connect content with the owner. And the owner with their money. Providing complete control and tracking of content and audiences, ensuring money flows directly into the correct pocket.
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